Project: Presentedby x Doha Design District.
Client: Presentedby.
Location: Doha, Qatar.
Author: External Reference; Carmelo Zappulla.
Lighting design: ilombra; Edgar Dominguez.
Awards: Shortlisted, Finalist | Retail Category, The Plan Award 2022. [Ongoing]. Shortlisted | Retail Category, World Festival of Interiors INSIDE (World Architecture Festival) 2022. [Ongoing]

A museum-themed lighting system was devised for a retail space where sneakers and clothes are treated as art pieces. The architects planned out complex shapes reminiscent of the landscape of Qatar along with compelling visual effects to offer a sensory experience to visitors. Accent lighting was mainly used to feature the products and the technological solutions used by architects.