Project: WOW Concept.
Client: WOW Concept.
Location: Madrid, Spain.
Author: Carmelo Zappulla; External Reference.
Lighting design: ilombra; Edgar Dominguez.
Photography: Imagen Subliminal.
Awards: Shortlisted | Retail Category, World Festival of Interior INSIDE (World Architecture Festival) 2022. [Ongoing]

WOW is a cutting-edge shopping mall with a new vision for retail. Each floor of the mall has a different sensory experience depending on the products and brands on display, which are expected to change over time.
The architectural project mirrored this idea and the lighting design had to adapt to the challenges set by the applied innovative and technically complex solutions. A common lighting system was designed for the five floors of the building that could also work with the specific lighting of each floor. The main features of the specific floor design were the flexibility to adapt to changing exhibits and the capacity to integrate with the complex shapes of furniture.